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Spain outbound OS
Nexuses signal → iaKOR close

BrandGPT · Voice · BrandGPT+ for mid-market Spain. Banks & insurance out. Dense book of 6 accounts.

HUNT EXPAND PUBLIC HOLD
BG BrandGPT
VO Voice
B+ BrandGPT+
AN Analytics
SAMPLE board · 2 Sep 2026
Nexuses owns signal outbound · iaKOR owns demo & close · no invented fees
FLOW
What we sell — conversational layer, not a CCaaS rip-replace
BG
BrandGPT

RAG + brand voice

Web / WhatsApp / apps. Answers stay on-brand from company knowledge.

VO
Voicebots

Natural voice + handoff

Inbound / callback / peaks. Ley 10/2025-ready human escape hatch.

B+
BrandGPT+

Agentic actions

Leads, tickets, orders into CRM / helpdesk / ERP — not another silo.

AN
Analytics

QA · sentiment · summaries

Agent assist + conversation intelligence into HubSpot / Zoho / Zendesk.

SP
SPRI-aware

Euskadi industrial

Public rules: up to 60% / ≤€100k to 2 Nov 2026. Eligibility = buyer’s.

No fees in this deck Exclude banks · insurance EU / Bilbao delivery narrative
FLOW
Trigger first. Value next. Call last.

The operating thesis — not a spray-and-pray cadence.

01Signal
02Value asset
03Unique land
04Score / branch
05Meeting
06Handoff iaKOR

This

Dated signal → unique landing → score → matching BrandGPT/Voice asset → meeting → SQL brief → iaKOR owns demo on their process.

Not this

Generic “AI chatbot” blast · cold WA · call-first · inventing ROI % · chasing banks with Ley 10/2025 as a hunting licence.

FLOW
Nexuses vs iaKOR — who owns what

Nexuses owns

  • Atlas ICP / exclusions / score
  • Census verified contacts
  • Graph P1 / P2 / P3 committee
  • Signal dated why-now
  • Pulse iakor.es topic intent
  • Sequence LI → email → WA* → call*
  • SQL pack 1–2 page brief → HubSpot

iaKOR owns

  • Demo on prospect’s real process
  • Close commercials / packages
  • Partners intros · events · webinars
  • Warm outbound & ecosystem
  • WA brand number · policy / DPO
  • Veto bounce non-DM SQL files
  • Delivery BrandGPT / Voice / B+
Signal SQL
Brief pack
Joint gate
iaKOR discovery
Demo → close
JOURNEY
Visual journey — signal → branch → handoff SAMPLE
SIGNAL / TRIGGER ACCOUNT → P2 FIRST → PERSONALISED TOUCH BEHAVIOUR BRANCH CLICKED · UNIQUE LANDING SILENT · CONTINUE DAY 2–6 ASSET → MEETING → HANDOFF iaKOR Ley 10/2025 Stack change After-hours leak SPRI window Ac Account row P2 CONFIRMED P2 Email + unique landing Personalised to trigger Opened unique link? NO YES D2 LI D3 HTML D4 1:1 D5 WA* D6 call *WA only with reply/consent Use case asset Meeting ask SQL brief Matching asset BG / VO / B+ 1st meeting jump on any reply Handoff Nexuses → iaKOR
JOURNEY
Click → land → score · prioritization fork SAMPLE
1:1 / drip email unique landing URL per contact · SAMPLE They land account + trigger BrandGPT teaser Log + score Pulse topic · Atlas fit × intent YES · prioritize matching use case video / one-pager NO · silent continue Day 2–6 call last MQL land / click / engage SQL meeting → handoff iaKOR Asset silent resume cadence YES NO SAMPLE · unique URL is the signal · not a hidden pixel · not measured Spain history
JOURNEY
Tooling map — channels with rules
1:1 email

Castilian · unique landing URL · consent-aware · Day 1 + Day 4.

LinkedIn

First. Like/comment on live signal. Human-paced. Day 1–2.

WhatsApp

Only on reply/consent. iaKOR number. Never blast.

Voice / call

Only on prospect signal. Self-disclose. Call is last, not first.

Email LinkedIn WhatsApp* Call* Opened / YES Silent / NO Paid ads last · only if organic signals exist
JOURNEY
Email chrome + LinkedIn first touch SAMPLE
JOURNEY
Kanban pipeline — 6 account cards SAMPLE
SIGNAL
SCA Deputy CEO · Plan 25–30
DAV Brand unify 2025
SEQUENCED
ZAF D1–3 live
ADA D2 LI
MQL
SCA Unique land click
SQL
DAV Meeting booked
HANDOFF
DAV Brief → iaKOR
WATCH
HOL Watch AI cost
PCC Peak BF watch

SAMPLE board · not a live CRM export

JOURNEY
100-account Spain planning model EXAMPLE
100
accounts enter Spain book · EXAMPLE
−banks / insurance
ICP exclusion filter
~80 working
× 2.5 contacts · SAMPLE planning
32
HUNT

Net-new mid-market

18
EXPAND

Module attach

16
PUBLIC

Tender / aid path

14
HOLD

Watch only

~2.5
contacts / account · SAMPLE
3–4
SQL / mo operating floor · reconfirm
0
banks / insurance in sequences
JOURNEY
Wave map — live book, first module on the pill
HUNT · net-new
4
SCABG DAVVO ZAFBG ADAVO

Upgrade incumbents (Oct8ne / Quicktext / Sabio) — don’t educate from zero.

EXPAND
2
HOLBG PCCBG

Coexist VoiceB / Aunoa — knowledge + voice + seller assist.

PUBLIC / AID

SPRI IA 2026 window to 2 Nov 2026 for Euskadi industrial — not in this 6-pack; watchlist path.

HOLD

No live signal → light LI only. Promote on new trigger.

JOURNEY
Prioritization — Hot / Warm / Cold
HOT · full sequence
Fit + live signal

Scalpers DGA Oct 2025 · Davante brand unify + Zoho hiring · Adamo new CEO + ERE · Holaluz FY2025 AI cost narrative

Motion: LI → unique email → asset on click → SQL path

WARM · nurture
Fit · soft signal

Zafiro CIO AI posts / Zalia age · PcComponentes peak-season / GenAI accuracy themes

Motion: light LI + content; promote on new dated signal

COLD · watch
Thin / no signal

No P1/P2 · bank/insurance · locked multi-year exclusive with no change window · AI-only fantasy (no handoff)

Motion: no sequence · Atlas re-cut monthly

1 · SIGNAL FACT Trigger Press / hiring / stack one sourced fact only 2 · PAIN → MODULE First module BG · VO · B+ Never “chatbot” first 3 · CONFIRMED P2 P2 Name if CONFIRMED else title-only 4 · UNIQUE URL Personalise landing + Day 1 subject open → asset · silent → D2–6
ACCOUNTS
Six-account board SAMPLE
S

Scalpers

P1 · FASHION

€220M · Shopify+Oct8ne

BG web+WA

Trigger: DGA Oct 2025

D

Davante

P1 · EDU

>€250M · Zoho CRM

VO + BG

Trigger: brand unify 2025

Z

Zafiro

P1/P2 · HOTEL

14 hotels · Quicktext

BG Zalia↑

Trigger: CIO AI 2026

A

Adamo

P1 · TELCO

~300 FTE · Sabio

VO + BG

Trigger: CEO May 2025

H

Holaluz

P1 EXPAND

€159M · Zoho · VoiceB?

BG post-sale

Trigger: AI cost −38%

P

PcComp.

P1 EXPAND

€562M · Aunoa+Zendesk

BG coexist

Trigger: GenAI accuracy

Sourced from research/accounts · no invented emails · MANUAL VERIFY where noted

ACCOUNTS · SCA
Scalpers P1 Fashion / ecom
STACK sourced

Shopify Plus · Klaviyo · Nosto · LoyaltyLion · Tapcart CONFIRMED · Oct8ne chat LIKELY · Odoo LIKELY · WhatsApp CS LatAm CONFIRMED channel

NEWS / TRIGGER

Oct 2025 Francisco Gutiérrez → Director General Adjunto; Plan 2025–2030; FY2024 €220M (+10%); online ~23%.

INCUMBENT

Oct8ne visual chatbot + human CS on Shopify. No public BrandGPT-class RAG/voice.

COMPETITORS IN ACCOUNT

Displace/coexist: Oct8ne · Shopify Inbox · Intercom/Zendesk · Hubtype/Aunoa WA · Ada/Yellow.ai

CONTACTS P1 / P2 / P3

P1 Francisco Gutiérrez (DGA) · Alfonso Vivancos (CEO)
P2 José Manuel Sánchez (CTO) · Head of Atención al Cliente MANUAL VERIFY

FIRST MODULE

BG web+WA first · phase-2 B+ order lookup · optional Voice on 955 peaks

30s PITCH SAMPLE

“Francisco — Plan 2025–2030 + LatAm/PT growth means sizing/returns/order Qs hit WA/chat/phone everywhere. You run Shopify+Oct8ne; BrandGPT keeps answers on-brand ES+PT 24/7; BrandGPT+ writes order status to Shopify/Odoo — humans only for exceptions.”

DAY-1 SUBJECT

Scalpers × BrandGPT — same returns answer in ES & PT, 24/7

Upgrade Oct8ne — don’t say ‘you have no bot’
ACCOUNTS · DAV
Davante (MasterD / MEDAC) P1 Education
STACK sourced

Zoho CRM CONFIRMED (hiring Zoho specialists 2026) · heavy 900/callback CTAs CONFIRMED · CCaaS vendor UNVERIFIED · no public generative CX bot

NEWS / TRIGGER

Jan 2025 Davante brand launch (MasterD+MEDAC); CEO Gianpaolo Santorsola; >€250M; 120+ centers ES/PT/IT; KKR Impact.

INCUMBENT

Human telesales + forms + callback. Little public generative CX.

COMPETITORS IN ACCOUNT

Dialer/CCaaS (Genesys/Five9 — UNVERIFIED) · Hubtype/Aunoa if WA · Zoho Zia (weak for voice qual) · Intercom/Zendesk

CONTACTS P1 / P2 / P3

P1 Gianpaolo Santorsola (CEO) · Antonio Mayoral (Ventas)
P2 Margarita Villegas (CTO) · Óscar Domínguez (CRM) / CC lead VERIFY

FIRST MODULE

VO first · BrandGPT FAQ same sprint · BrandGPT+ Zoho lead write-back

30s PITCH SAMPLE

“Every lead at 22:00 that waits until morning cools — same pattern as EF across 30+ markets. Voicebot + BrandGPT on courses/oposiciones/centers qualifies ES/IT/PT and writes clean Zoho leads so advisors only take hot conversations.”

DAY-1 SUBJECT

Davante — voice that qualifies oposiciones leads before the morning shift

Phone-led motion = Voice wedge
ACCOUNTS · ZAF
Zafiro Hotels P1/P2 Hospitality
STACK sourced

Zalia via Quicktext CONFIRMED ~2020 (re-verify live 2026) · CRM+booking integrated (product names UNVERIFIED) · ES/UK/DE phone lines · PMS UNVERIFIED

NEWS / TRIGGER

2024 adults-only Alzinar Mar (14th hotel); 2026 CIO Joan Fornés AI-in-tourism posts; Forbes Balearic list María & Antonia Plomer co-CEOs.

INCUMBENT

Quicktext Zalia (+11% direct / 80% auto in case materials) + human service center.

COMPETITORS IN ACCOUNT

Quicktext/Quinta · HiJiffy · ReviewPro/Canary · Genesys · Hubtype WA · Zendesk

CONTACTS P1 / P2 / P3

P1 Antoni Homar (CCO) · Joan Fornés (CIO) · Plomer co-CEOs
P2 Maria Serra (E-Commerce / Zalia lead) VERIFY title

FIRST MODULE

BG web+WA as Zalia upgrade · Voice phase-2 on DE/UK/ES peaks

30s PITCH SAMPLE

“Zalia put you ahead; 2026 guests expect generative WhatsApp-native answers that know each of 14 hotels. BrandGPT + voice trains on real property knowledge, defends direct bookings ES/EN/DE (+ Catalan), hands off only sales-worthy chats.”

DAY-1 SUBJECT

After Zalia — generative BrandGPT for 14 Zafiro hotels

Frame as Zalia 2.0 — not greenfield
ACCOUNTS · ADA
Adamo Telecom P1 Fiber ISP
STACK sourced

Sabio open-question IVR/bots CONFIRMED · Beyond Now BSS + Wave AI CONFIRMED · VoiceBot LIKELY · helpdesk/WA UNVERIFIED

NEWS / TRIGGER

May 2025 CEO Miguel Ángel Rodríguez Sola; 2025 ERE (~11%+); Ardian debt context; rural fibre awards.

INCUMBENT

Sabio voice automation + Beyond Now BSS + self-care. Human for complex.

COMPETITORS IN ACCOUNT

Sabio (coexist!) · Genesys · Yellow.ai/Ada/Inbenta · Hubtype · Beyond Now Wave (analytics overlap)

CONTACTS P1 / P2 / P3

P1 Miguel Ángel Rodríguez Sola (CEO)
P1/P2 CX / E-Support lead — Jordi Camallonga historical VERIFY post-ERE
P2 CIO/CTO MANUAL VERIFY

FIRST MODULE

VO+BG knowledge layer on IVR · B+ ticket/appointment later

30s PITCH SAMPLE

“Sabio proved open-question automation; next constraint is knowledge depth — coverage quirks, packs — in Catalan+Spanish without adding agents after restructuring. BrandGPT + voice complements Sabio, doesn’t rip it out.”

DAY-1 SUBJECT

After Sabio — BrandGPT knowledge for Adamo voice (ES + CA)

Never lead with rip-replace Sabio
ACCOUNTS · HOL
Holaluz P1 EXPAND Utilities / solar
STACK sourced

Zoho CRM/Desk · WhatsApp · NetSuite · Google Workspace LIKELY (LI stack) · VoiceB sales AI LIKELY — verify scope · eEvidence CONFIRMED

NEWS / TRIGGER

FY2025: €158.9M · 167 FTE · 221k contracts · call-center costs −38% via AI; Carlota Pi AI-efficiency narrative; solar run-rate target.

INCUMBENT

Heavy in-house + vendor AI; possible VoiceB on sales voice; Zoho desk; WhatsApp.

COMPETITORS IN ACCOUNT

VoiceB (coexist on CS/knowledge) · Zoho Zia · Hubtype/Aunoa · Intercom/Zendesk AI · Genesys · Inbenta/Yellow.ai

CONTACTS P1 / P2 / P3

P1 Carlota Pi Amorós (CEO)
P1/P2 Arnau Ferrer (Transformation) VERIFY
P2 Narcís Matabosch (CPO) · Care/CX + Marcos C. infra VERIFY

FIRST MODULE

BG WA+web+Zoho assist · B+ tickets · Voice only if care-line gaps vs VoiceB

30s PITCH SAMPLE

“You’ve proven AI can cut CC cost 38% without losing Trustpilot. 2026 open question: knowledge depth — Fair Tariff, solar+battery, Catalan/Spanish — at 167 FTE. BrandGPT + B+ into Zoho/WhatsApp for post-sale when sales voice is already covered.”

DAY-1 SUBJECT

Holaluz — BrandGPT for solar & care after the AI cost win

EXPAND — not ‘discover AI’
ACCOUNTS · PCC
PcComponentes P1 EXPAND Electronics ecom
STACK sourced

Aunoa (web/WA/social) CONFIRMED · Zendesk CONFIRMED · custom PHP/Go stack LIKELY · Mirakl/Algolia soft · PcComponentes invested in Aunoa 2021

NEWS / TRIGGER

FY2024 €561.7M · €10.4M profit · +15% sales ambition 2025 · marketplace + EU expansion narrative.

INCUMBENT

Aunoa conversational AI + Zendesk live handoff; product/order APIs.

COMPETITORS IN ACCOUNT

Aunoa (equity — coexist only) · Zendesk AI · Intercom Fin · Hubtype · Yellow.ai/Ada · voice specialists

CONTACTS P1 / P2 / P3

P1 Alfonso Tomás (CEO)
P1/P2 Alberto Díaz Hernández (CTO)
P2 CS/CX — Miguel Villar historical VERIFY · Marketplace lead VERIFY

FIRST MODULE

BG compatibility RAG + Zendesk assist · B+ order/RMA · Voice differentiator

30s PITCH SAMPLE

“You were early with Aunoa+Zendesk. 2026 gap: generative accuracy on PC compatibility + voice + seller-side automation. BrandGPT as knowledge/agentic layer — complements Aunoa, doesn’t ask you to rip out a partner you helped build.”

DAY-1 SUBJECT

PcComponentes — BrandGPT on top of Aunoa/Zendesk (compatibility RAG)

Do NOT trash Aunoa on Day 1
ACCOUNTS
First-module map
ACCOUNT

Scalpers → BG web+WA
Davante → Voice first
Zafiro → BG Zalia↑
Adamo → Voice+BG on Sabio
Holaluz → BG post-sale
PcComponentes → BG coexist

BRANDGPT

Wrong answers / brand drift / KB chaos · catalog · property facts · tariff/solar · SKU compatibility

VOICE

After-hours leads · call peaks · IVR hate · rural scale · DE/UK/ES guest lines

NEVER FIRST

“Chatbot” naked · rip-replace Sabio/Aunoa/Quicktext · invent fees · bank/insurance · WA blast

Language wedge
CA · EU · PT · IT — confirm accent capability before promising

CRM write-back
Zoho · Shopify/Odoo · Zendesk · Beyond Now/Sabio

Ley 10/2025
Human handoff + co-official — not a bank licence

Upgrade, don’t educate
4/6 already bought a bot/IVR

ACCOUNTS
Buying committee — titles first, names when CONFIRMED
P1 · ECONOMIC / DM

CEO / MD · COO · CX Director · CC Director · CIO/CTO/Digital

SCA Gutiérrez · Vivancos
DAV Santorsola · Mayoral
ZAF Homar · Fornés · Plomer
ADA Rodríguez Sola
HOL Carlota Pi
PCC Alfonso Tomás · Díaz (CTO)
P2 · CHAMPION

Head of CS / Omnichannel · Digital · CRM/MarTech · Innovation/AI · Admissions (edu)

SCA CTO Sánchez · CX VERIFY
DAV Villegas · Domínguez CRM
ZAF Serra ecom
HOL Transformation · CPO
PCC CS/CX · Marketplace
P3 · INFLUENCER

DPO / Legal · CCaaS admin · Knowledge/HR Ops · Procurement · Language compliance

Sequence rule: Graph builds P1/P2/P3. Do not sequence a lone intern because Census found an email.

No invented private emails in this deck.

ACCOUNTS
Use cases gallery — demo angles
BG

Returns / sizing WA

Scalpers: on-brand ES+PT answers 24/7; handoff exceptions. Upgrade Oct8ne.

VO

After-hours lead qual

Davante: voicebot on top paid landings → Zoho clean leads before morning shift.

BG

Guest multilingual

Zafiro: property RAG across 14 hotels; ES/EN/DE (+CA); defend direct bookings.

VO

Telco VoiceBot+

Adamo: RAG on coverage/packs ES+CA; complement Sabio; ticket write-back.

B+

Solar / care → Zoho

Holaluz: post-sale BrandGPT + ticket actions; expand beyond sales-voice AI.

BG

SKU compatibility RAG

PcComponentes: generative accuracy + Zendesk assist; voice; seller BrandGPT — coexist Aunoa.

CADENCE
Cadence walker — Day 1–6 spine
DAY 1

Intro + land

1:1 · unique URL

DAY 2

LinkedIn

Silent path · not pitch

DAY 3

Drip HTML

Use-case sheet

DAY 4

1:1 + case

EF / retail SAMPLE

DAY 5

WhatsApp*

Consent only

DAY 6

Call last

Book discovery

D11–14 WA only if reply/consent · iaKOR number
D15–18 Voice assist only on prospect signal · self-disclose
D19–21 Hold / ads last · only if organic signals
CADENCE
Value library — assets on the Day 1–6 board

Returns FAQ

Scalpers · BG

unique URL

EF-style voice

Davante · VO

Loom SAMPLE

Property RAG

Zafiro · BG

demo Q

Sabio+knowledge

Adamo · VO/BG

1-pager

Solar/care Zoho

Holaluz · BG/B+

use-case

Compatibility RAG

PcComp · BG

coexist
IF opened unique link

Send matching use-case asset → meeting ask → SQL brief

IF silent

Continue Day 2–6 · call last · no WA without consent

CADENCE
Day-1 subjects + one-liners SAMPLE
SCA

Same returns in ES & PT, 24/7

Congrats DGA + Plan 25–30 — 15-min BrandGPT on Shopify/Oct8ne?

DAV

Qualify before morning shift

Davante launch — BrandGPT/voice cuts night leakage into Zoho?

ZAF

After Zalia — generative

Joan’s AI-in-tourism take — BrandGPT that knows each property?

ADA

After Sabio — knowledge

CEO mandate — RAG voice raises containment without replacing Sabio?

HOL

Solar & care after cost win

FY2025 AI story — BrandGPT post-sale ES+CA into Zoho?

PCC

On top of Aunoa/Zendesk

FY2024 print — compatibility RAG + voice that complements Aunoa?

CADENCE
HTML email mock — book demo SAMPLE
CADENCE
HTML email mock — use-case drip SAMPLE
CADENCE
1:1 bump + triggered bump SAMPLE
1:1 BUMP · DAY 4

Subject: Re: {day1_subject} — un caso de 90 segundos

Pegamos un Loom / GIF del use-case (no deck). Una pregunta abierta. Sin “bumping my email.”

Who: same P2 · Channel: email · Asset: matching module video

TRIGGERED BUMP · NEW SIGNAL

Subject: {new_signal} — ¿encaja con lo que hablamos?

Job post / earnings / widget change / CIO post → restart with fresh fact. Kill old thread if stale >21d.

Who: P1 if leadership signal · else P2 · never invent the signal

Stop if: Unsubscribe / legalHard noWrong ICP (bank/ins)No consent for WA/voice
CADENCE
Handoff — Nexuses → iaKOR
MQL scored
Brief pack
pain · people · signal
SQL meeting
iaKOR owns demo
Optimize on
their process

SQL pack (1–2 pages)

1 Account + ICP check
2 Why-now dated signal(s)
3 Pain hypothesis
4 P1/P2/P3 Graph
5 Tech clues
6 Conversation + consent
7 Demo angle
8 Sourcing URLs

Gate

Joint SQL review. iaKOR can bounce. Discovery owned by iaKOR; Nexuses may sit in. HubSpot = system of record. ATO = seller companion, not discovery.

Operating floor

Target ~3–4 SQL/mo — reconfirm commercially. Quality over volume. Monthly ICP re-cut.

CADENCE
90-day rhythm · how to run the book
DAYS 1–30

Stand up

Lock 6 accounts · Graph P1/P2/P3 · first sequences · unique landings live · HubSpot fields

DAYS 31–60

Prove signal

Clicks → assets → first meetings · refine pitches · promote Warm→Hot on new triggers

DAYS 61–90

SQL cadence

Brief pack every SQL · joint gate · Atlas re-cut · expand Holaluz/PCC coexist stories

ALWAYS

Hygiene

Consent · no fees · SAMPLE labels · MANUAL VERIFY contacts · kill bank/ins leak

W1Research lock
W4First MQLs
W8First SQLs
W12Review + re-cut
FLOW
Do / Don’t + identity landmines

Do

  • Lead with dated signal + module
  • Upgrade incumbents (Oct8ne/Zalia/Sabio/Aunoa)
  • Unique URL = signal
  • Label SAMPLE / UNVERIFIED / sourced
  • Human handoff in every story
  • Confirm CA/EU accent before promising

Don’t

  • Invent fees, emails, ROI %
  • Chase banks/insurance with Ley 10/2025
  • WA/voice blasts
  • Rip-replace Sabio/Aunoa Day 1
  • Sequence interns without Graph
  • Put unverified homepage counters on client slides
LandmineMerge / fixOwner
Duplicate contacts across brands (MasterD/MEDAC)Davante parent row in HubSpotNexuses Census
Aunoa equity politics (PcComponentes)Coexist language onlyNexuses + iaKOR
VoiceB scope unclear (Holaluz)Discovery before Voice pitchiaKOR demo
Post-ERE title drift (Adamo)MANUAL VERIFY before sendGraph
CADENCE
×

Next: Atlas workshop lock

Open items

Exact employee/revenue cutoffs · utilities as P1 default · Catalan/Euskera accent SKU proof · Holaluz VoiceB scope · PcComponentes Aunoa commercial status · SQL/mo floor reconfirm

Discipline

Every card SAMPLE or sourced. No fees. No private emails. Banks/insurance out. Call last. iaKOR owns the demo on their process.

32 slides · local assemble · 2 Sep 2026 Scalpers · Davante · Zafiro · Adamo · Holaluz · PcComponentes
Nexuses × iaKOR · Spain OS · SAMPLE where marked · no invented fees
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