A six-month, intent-led go-to-market — demand, qualification, handover. Recut after Abhijeet’s structure note and the MOM: Nexuses runs signal outbound. iaKOR owns partners, warmth, and the room.
Largest leverage. Public + onsite intent, then LinkedIn → email → WhatsApp on reply → calling on signal → paid last. Mix of founder brand with iaKOR — Nexuses builds the motion; iaKOR’s voice stays in the room.
Founder-led LinkedIn, signal taxonomy, SQL gate, first-week commercials. Qualification tooling and ICP config matter more than volume — Abhijeet’s priority, we treat it as such.
Partner channel, warm outbound, intimate dinners/roundtables, ecosystem marketing: owned by iaKOR. Nexuses does not run these. First meeting onward, iaKOR sales closes.
Conversational AI for the European market. Vendor-neutral integrator and product (BrandGPT). GDPR, EU data, Spanish plus co-official languages.
Branded conversational layer, RAG, analytics — not a generic chatbot skin.
Customer service, contact centre, lead qualification, internal support.
Automation, retrieval, conversational analytics across the live estate.
Integrations we will name: HubSpot, ServiceNow, Zoho, Odoo, Slack, Oracle, MuleSoft, Boomi, Workato, Microsoft. No invented logos.
LSSI Art. 21 has no B2B carve-out. Bought lists and “spray Apollo” die in legal, not in the CRM.
Low job mobility. A CX hire is not a buying event. We watch stack change, RFPs, funding, onsite intent, language obligations instead.
iaKOR will run partners. The pilot still needs a motion Nexuses can operate weekly: intent → sequence → SQL report → meeting.
iaKOR already notes 6sense as non-exclusive / limited differentiation. We do not depend on it. Discovery stays on Nexus Atlas, Census, Graph, Signal, Pulse.
ICP in Atlas · 1,200 verified / month in Census · committee in Graph · 300–400 public sources in Signal · Pulse on iakor.es · LinkedIn-first sequences · trigger automation · SQL pack.
This is the motion we will be measured on.
Founder profile pacing, Castilian copy, signal taxonomy workshop, joint SQL gate before the first meeting is booked on iaKOR’s calendar.
Onboarding partners, lunches, dinners, roundtables, ecosystem marketing. Nexuses FYI only — we do not staff, script, or sell this as a Nexuses workstream.
We are not pitching a Partnership-Led motion. If partners produce pipeline, it is iaKOR upside — outside the Nexuses commit.
LinkedIn → Email → WhatsApp → Calling → Paid ads last, and only after organic signals exist. Colour = owner.
Voice remains a decision: Nexuses Voice is a signal-triggered, self-disclosing assist that transfers to a human. Local ES/CA accent layer — proposed iaKOR-owned; still open.
| Workstream | Nexuses | Joint | iaKOR | Tool |
|---|---|---|---|---|
| ICP definition & validation | Runs Atlas build | Owns truth | Confirms exclusions / sectors | Nexus Atlas |
| Intent signal taxonomy & tooling config | Owns design + config | Workshop (Abhijeet priority) | Validates Spain relevance | Nexus Signal |
| Data / list / prospect build | Owns | P1 account review | FYI · CRM accept | Census · Graph |
| Consent architecture & LSSI / GDPR | Runs consent-first flows | Legal pass | Owns policy / DPO | HubSpot consent |
| Signal outbound (LinkedIn, email) | Owns | Founder voice / copy | Profile access | Link · Pitch · Reach · Direct |
| Trigger automation (open / click) | Owns | Rule book | FYI | Nexus Trigger |
| WhatsApp continuation | Runs on reply only | Scripts | Owns number / brand | Trigger + iaKOR WA |
| Voice / outbound calling (ES/CA accent) | Nexus Voice assist · TBD | Decision still open | Proposed owner of local layer | Nexus Voice |
| Paid ads (LinkedIn, Google ~€350) | Runs after organic signals | Creative | Brand / budget | Ad accounts + Pulse |
| Founder brand | Operates Link cadence | Owns mix | Founder | Nexus Link |
| Workstream | Nexuses | Joint | iaKOR | Tool |
|---|---|---|---|---|
| MQL qualification | Owns | Definition lock | FYI | HubSpot scoring |
| SQL report (1–2 page: pain, news, sourcing) | Owns | SQL gate | Receives | HubSpot + ATO |
| First meeting | Books · may sit in | SQL gate | Owns the meeting | HubSpot + ATO |
| Post-meeting thank-you + pipeline nudges | Owns | Cadence | Seller in ATO | Direct · Reach · ATO |
| Close / proposal / security review | FYI | If pulled in | Owns | ATO |
| Weekly report / monthly ICP re-cut | Owns | Monthly re-cut | Validates | Atlas + HubSpot |
| Warm outbound / lunches / dinners / roundtables | FYI | — | Owns | Out of Nexuses scope |
| Partner onboarding & ecosystem marketing | FYI | — | Owns | Out of Nexuses scope |
Handoff swimlane — qualify → report → book → gate → meeting → close → re-cut
ATO sits next to HubSpot as the handover workspace for iaKOR sellers. It is not a discovery platform and does not replace Atlas / Census / Graph / Signal / Pulse. 6sense: iaKOR already notes it as non-exclusive / limited differentiation — we do not depend on it.
ICP build-up — firmographics, exclusions, sector scoring, P1 / P2 / P3 account tiers.
Data list build-up — multi-source discovery, verification, 1,200 records / month into CRM.
Prospect list build-up — decision-maker + influencer mapping, buying committee.
Intent graph — 300–400 public sources per engaged account: AI adoption, stack change, RFPs, funding, site intent. Not hiring-first in Spain.
Website IP / onsite intent tracking for visitors to iakor.es.
Trigger-based automation on opens / clicks / downloads — fires the next step while intent is warm.
Email marketing — consent-first, dedicated sending, Castilian copy.
Personalized outbound email — custom pitch per contact from activity / stack / RFP.
One-to-one email — human-approved inbox copilot. Drafts only.
LinkedIn automation + agentic browsing. Activity, posts, connections; human-paced; founder profile.
AI-assisted calling — self-discloses as branded agent, transfers to human. Local ES / CA accent layer TBD with iaKOR.
CRM of record — consent timestamps, scoring, routing. iaKOR-owned instance.
CRM / sales engagement companion for iaKOR sellers — handover workspace, meeting notes, opportunity hygiene. Not used for discovery or ICP.
Vendor mentions, pilots, “IA conversacional” RFPs, stack pages.
CCaaS, CRM, CPaaS, CCaaS rip/replace. HubSpot / ServiceNow / Genesys motion.
Public + adjacent tenders for CX, bots, language, accessibility.
Pulse on iakor.es + returning IPs from in-scope accounts.
SPRI 60% Basque industrial — clock to 2 Nov 2026.
Ley 10/2025 human-handoff as a campaign signal for utilities, telco, retail, education, industrial, public-adjacent.
Contact-centre redesign, after-hours, overflow, QA.
Euskera / Catalan / Galician voice or chat requirements — a wedge banks do not own.
Hiring / job posts. Weak intent in Spain (low mobility). May annotate a file; will not fire a sequence on a JD alone.
Banks and insurance. Ley 10/2025 is not the ICP. We will not use banking logos as targets.
Taxonomy is the working-session object. Abhijeet: this matters more than everything else. We come with a draft; iaKOR locks P1 signals in the room.
Spain SMB + mid-market. Working hypothesis — to be validated with iaKOR, not declared as census fact.
Banks. Insurance. Any account whose primary regulator path is Ley 10/2025-as-bank-ICP. Out.
Utilities, telco, retail, education, industrial, public-adjacent. Final list is a workshop output.
P1: fit + live signal. P2: fit, watch. P3: thin fit, no sequence. Atlas scores; iaKOR vetoes.
CX / contact-centre leadership, digital transformation, CX ops. Vetoes: CIO / CISO / DPO on security and data — not the first meeting unless they pull in.
P1 decision maker, P2 champion, P3 influencer. We do not sequence a lone intern because Census found an email.
Tooling config = which signals fire which step, in HubSpot fields, with consent state visible. If this is fuzzy, the 1,200 contacts are noise.
AI-assisted steps sit late on purpose. Spain rewards a named human on LinkedIn before a branded agent on the phone.
Particles are accounts with Signal + Pulse, not a raw Census dump.
Requirements identified. Evaluating. No meeting yet.
Requirements confirmed. Decision maker engaged. Discovery call completed. Nexuses attaches a 1–2 page lead report (pain, news, sourcing).
iaKOR sales takes the account from the first meeting. Nexuses does not “own close.”
Workspace: HubSpot is the system of record. ATO is where iaKOR sellers live with the notes. Discovery never moves to ATO.
Implement. ICP lock. Signal taxonomy A/B. HubSpot + ATO wiring. Consent architecture. No vanity outbound.
Full campaign. LinkedIn-first sequences on P1. Pulse live on iakor.es.
Post-ramp operating floor starts to apply. Weekly pack. First SQL reports.
Taxonomy re-cut. Kill dead signals. Double down on language / SPRI / stack-change.
David go/no-go evidence. Cumulative SQL meetings vs the proof target. ICP re-cut for a possible year.
Partners / events / warmth run in parallel under iaKOR — outside this ramp.
Outbound calling in Spanish or Catalan with a local accent. Nexuses proposes iaKOR owns this layer. Deck position: decision still open. Nexus Voice = signal-triggered assist, self-discloses, transfers to a human.
Low job mobility. We will not build the engine on “they posted a CX role.” Annotate, do not fire.
LinkedIn first. Email when the consent path is honest. WhatsApp on reply. Calling on signal. Ads last, ~€350 Google, after organic proof.
Castilian + Euskera + Catalan (and Galician where relevant) is a wedge, not a localisation footnote.
Basque industrial, ~60%, closes 2 November 2026. Campaign signal — still not a bank list.
iaKOR’s name on the post; Nexuses’ engine under it. We will not ghost-write a personality iaKOR does not recognise.
No B2B carve-out. Consent-first. No bulk cold email to bought lists. Reach and Pitch only on a lawful path.
Consent state lives in the iaKOR HubSpot instance, not in a side sheet. DPO path is iaKOR-owned.
Nexus Voice only on prospect-generated signal. Self-discloses as a branded agent. Transfers. No silent bots.
Nexus Link is not a scrape farm. Volume is capped to look like a founder, because it is a founder.
If a proposed tactic fails this slide, it does not ship — including anything a US intent vendor would treat as normal.
SQL meetings handed over. No ecosystem access. Nexuses runs the signal motion into HubSpot; iaKOR does not take Atlas / Census / Trigger as a platform.
Fits a proof. Weaker after month 6 if iaKOR wants the engine in-house.
CRM, automation, data platform on iaKOR cloud silo or a Nexuses pod. Atlas → Voice stay named Nexuses platforms. HubSpot remains CRM of record. ATO remains the seller workspace.
Fits a six-month pilot that might become the operating system.
All-inclusive covering LinkedIn and Google Ads (~€350 Google Ads). We will not restate the old $1,550 media-separate headline. Fee: to be locked first week of September with Abhijeet — this slide is the model and the KPI package, not an invented number.
6
Cumulative SQL meetings by month 6. This is the MOM proof target. Not 6 per month.
~1,200 verified contacts / month · 9 MQLs · 3–4 SQLs. This is the monthly run-rate we will manage to — and it currently outpaces the cumulative-6 proof if taken literally for six full months. Align in the working session.
6 SQLs / month by M6 was the previous ramp. We can discuss it as capacity, not as a promise in this version.
1–2 sessions. Not a pitch replay. We go deep on signal infra and qualification config first.
David (as available) · Abhijeet · Arya · Nexuses (Neeraj). We will not invent a slot — send two windows that work before 6 September.
Output of the sessions: a locked taxonomy, a named owner for voice, and a commercial path for the first week of September.
Arya + iaKOR. GTM workflow, automation feasibility, signal infra. Deep, not ceremonial.
Own it, share it, or time-box a third path. We will not assume Nexuses is the accent.
Model A vs B. KPI package as on the previous slides. No silent carry-over of the old $1,550 slide.
This deck is the brief he should be able to read on a plane.
We will not run iaKOR’s partners. We will not pretend hiring is intent. We will not price a number we have not locked. We will build the Spain engine — and hand you the room.
Neeraj · neeraj@nexuses.in
www.nexuses.in
NEXUSES × iaKOR · Confidential · September 2026 · Recut after Abhijeet structure + MOM · Not the 34-page PDF